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Analysis

Good word of mouth: the social hotel

Social media’s popularity has skyrocketed and hospitality brands have finally begun to capitalise on this opportunity. In the past two years, companies have harnessed the power of everything from Facebook through to foursquare to engage with and attract customers. Starwood’s Steven Taylor, InterContinental Hotels Group’s Nick Ayres and Mac Joseph of Mandarin Oriental tell Elly Earls how to formulate a consistent and ever-current social media strategy.

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