Absolute Hotel Services has formed a strategic alliance with Indonesia-based ARTOTEL Group to drive market growth.

Absolute Hotel Services expects to bring its U Hotels & Resorts, Eastin Hotels and Eastin Grand Hotels brands to various locations in Indonesia through this partnership.

This initiative aligns with the company’s existing portfolio of properties in Bali.

Absolute Hotel Services founder and CEO Jonathan Wigley said: “This collaboration is a testament to the synergy between complementary brands, operating in complementary markets, sharing a parallel DNA and company culture.

“Together, we are poised to create unparalleled guest experiences that seamlessly blend innovation, culture and luxury.”

ARTOTEL Group aims to expand globally by introducing OTELART properties, which will debut in Thailand and Laos.

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These properties, operated under the licensure of Absolute Hotel Services, are set to redefine the hospitality landscape in these regions.

ARTOTEL Group founder and CEO Erastus Radjimin said: “This marks an exhilarating chapter in ARTOTEL’s journey. We are thrilled to embark on this path alongside Absolute Hotel Services, leveraging our shared spirit, identity and dedication to redefining hospitality.

“With two formidable partners hailing from vital Asian markets, we are primed to make a lasting impact.”

This partnership aims to promote cooperation between teams at the two companies, working together with developers to capture market opportunities in line with their brand identities.

The companies expect to bring innovative ideas to the hospitality industry, enhance guest experiences and promote sustainable growth through this alliance.