Accor has announced the opening of the Novotel Hamburg Central Station in Germany on 25 March.

Boasting 227 rooms and suites, the hotel is strategically located next to Hamburg’s main railway station and the Mönckebergstrasse shopping street, catering to various travellers, including city explorers, families, and business guests.

The hotel’s features include an open space concept comprising the lobby, co-working spaces and relaxation zones.

It also features the MYSA Bar & Lounge and MYSA Eatery restaurant with Nordic-German influences, five meeting rooms and a fitness centre.

Accor Benelux & DACH vice-president for managed hotels operations Erwin van der Graaf said: “By founding the first Novotel in Lille more than 55 years ago, Accor laid the foundations for its success story. Today, Novotel offers destination hotels designed as comforting and energising places.

“We want our guests to ‘press pause’ and take time to enjoy the moments that really matter. This philosophy is perfectly reflected in our new Novotel Hamburg Central Station, our latest Novotel flagship in Hamburg and the region.”

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Accor’s expansion in Hamburg includes two more hotel openings in 2024, the ibis Styles HafenCity and Novotel Hamburg HafenCity, adding to the 21 hotels that the group already operates in the city.

The new Novotel Hamburg Central Station will showcase Hamburg’s architectural style and offer modern amenities designed by the design and architecture studio Sundukovy Sisters.

Located near the Steinstrasse underground station and central railway station, the Novotel Hamburg Central Station is within walking distance from key attractions such as the Kontorhausviertel World Heritage Site and the Elbphilharmonie concert hall. The nearby transport links offer easy access to the Exhibition Hall and Hamburg Airport.

Earlier this year, Accor partnered with Prince Group of Türkiye to introduce the Mövenpick Resort in the country.