Accor plans to expand its presence in Egypt by adding around 25,000 hotel rooms over the next three years while also considering the establishment of a specialised hospitality academy in the country.
The proposal was reviewed at a meeting in the New Capital between Prime Minister Mostafa Madbouly and Accor chairman and chief executive Sebastien Bazin.
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Madbouly said the government backs the company’s growth plans in Egypt and is interested in seeing a wider range of Accor brands enter the domestic market.
He added that the state is preparing further tourism investment openings, especially in areas with notable natural features and visitor appeal.
Madbouly called on Accor to remain in contact with the authorities to assess these prospects and prepare a shared roadmap for future investment and growth.
Bazin said Egypt represents a key partner for Accor, adding that changes in the country’s tourism industry, services and visitor products are opening space for further expansion.
He said the group sees potential to roll out more brands suited to the specific nature and needs of different destinations.
In addition to new developments, Accor intends to keep refurbishing and improving its existing Egyptian hotels, with a focus on the luxury category.
The group is ready to provide knowledge drawn from its operations in other markets to assist the development of Egypt’s hotel and tourism offering.
Bazin also pointed to several projects being developed with Egyptian investors and property developers across several destinations.
Accor suggested cooperating with the government on a specialised hospitality academy in Egypt.
The proposed institution would use the company’s international training background to improve the capabilities of tourism and hospitality workers and help prepare staff to deliver services in line with international standards while retaining Egyptian culture and identity.
