Hotel sustainability artificial intelligence (AI) start-up BeCause has secured an early $450,000 investment ahead of its official seed round opening.
BeCause aims to expand its commercial and product development efforts for sustainability management in the tourism industry.
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The company’s Sustainability Management Hub works to eliminate 60% of resources for administrative tasks, enabling stakeholders to stay up to date with the latest sustainability improvements in hotels and the wider travel and tourism industry.
BeCause CEO and co-founder Frederik Rubens Steensgaard commented: “Ineffective sustainability management is costing hotel and travel brands over $8bn each year. This is in addition to missed revenues of at least $13bn annually based on our industry estimations.
“This early investment addresses a significant need in the industry and helps support our mission of making sustainability management simpler, faster and cheaper, so that tourism companies can make a tangible impact on people, the planet and their profits.”
BeCause has secured industry clients including Booking.com’s Travel Sustainable programme and certification entity GreenKey.
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By GlobalDataIncreasing regulations and supply chain pressures have spurred demand for AI-enabled automation and streamlining of sustainability data in the industry.
GlobalData analysis finds that mentions of environmental sustainability in company filings of the travel and tourism industry increased by 97% in Q1 2023.
