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April 30, 2021updated 21 Jul 2022 8:00am

Artificial intelligence a major investment area for travel and tourism companies: Poll

The COVID-19 pandemic has highlighted the importance of integrating new technologies to attract and restore confidence among travellers.

The COVID-19 pandemic has highlighted the importance of integrating new technologies to attract and restore confidence among travellers.

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How attractive are current investment opportunities in Europe?

Europe has been identified as one of the most favorable regions for investors, seeing high investment activity in the past year. Most of these investments have been through Debt Offering, valued at close to $700 billion. The region has provided attractive investments in a diverse set of companies. Companies who tend to major themes such Digital Media, Cloud, Artificial Intelligence, E-commerce, and Big Data are recording the highest number of deals, with Digital Media recording close to 2,000 deals. However, GlobalData’s whitepaper offers a full view of the market, analyzing less successful or attractive points of investment as well, examining statistics on Equity Offering investments and PE/VC deals. Understand how government agencies for economies around the world use GlobalData Explorer to:  
  • Track the M&A and Capital Raising volumes into their target market
  • Identify the top sectors in the target market attracting the investments
  • For any investment segment, identify the top Investors inside and outside the target economy that are already investing in the Segment
  • Assess and showcase the growth potential for various Industries in the target economy
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
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Verdict has conducted a poll to assess the areas of investment for companies in the travel and tourism sector over the next 12 months.

Analysis of the poll results shows that artificial intelligence (AI) will be a major area of investment for companies, as opined by a majority 45% of the respondents, followed by cybersecurity (35%) and robotics (31%).

Further, 30% of the respondents each believed that investments in big data and machine learning (ML) would gain traction in the next one year, while 29% of the respondents each believed drones and internet of things (IoT) to be significant areas of investment.

Key investment areas for travel and tourism companiesApp development (28%), cloud (27%), wearable tech (24%), online payments (23%), virtual and augmented reality (22%), mobile payments (20%), and conversational platforms (16%) were the other areas of investments voted by the respondents.

The analysis is based on 477 responses received from the readers of Hotel Management Network, a Verdict network site, between 17 November 2020 and 16 April 2021.

Key investment areas for travel and tourism companies

Businesses in the travel and tourism sector are investing in a number of new and innovative technologies in the road to recovery from the pandemic. These technologies can help in providing new business opportunities and enable sustainable development of the sector. AI, robotics, and internet of things (IoT) have enabled the sector to eliminate human interaction from routine operations such as hotel check-ins and security checks.

Digital tools such as COVID tracker apps and interactive web maps can help people stay up-to-date of the evolving global situation with regard to the pandemic. Alternative tourism experiences through virtual reality tours of world famous destinations have also gained traction through projects such as Google Arts and Culture enabling people to experience travel from the comfort of their home.

Innovations such as contactless technologies, facial recognition, sensors, biometrics, and voice activitated elevators are expected to remain in use for a long time in the sector even after the pandemic ends.

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Free Report
img

How attractive are current investment opportunities in Europe?

Europe has been identified as one of the most favorable regions for investors, seeing high investment activity in the past year. Most of these investments have been through Debt Offering, valued at close to $700 billion. The region has provided attractive investments in a diverse set of companies. Companies who tend to major themes such Digital Media, Cloud, Artificial Intelligence, E-commerce, and Big Data are recording the highest number of deals, with Digital Media recording close to 2,000 deals. However, GlobalData’s whitepaper offers a full view of the market, analyzing less successful or attractive points of investment as well, examining statistics on Equity Offering investments and PE/VC deals. Understand how government agencies for economies around the world use GlobalData Explorer to:  
  • Track the M&A and Capital Raising volumes into their target market
  • Identify the top sectors in the target market attracting the investments
  • For any investment segment, identify the top Investors inside and outside the target economy that are already investing in the Segment
  • Assess and showcase the growth potential for various Industries in the target economy
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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