A collaboration comprising Ascott and Homod Altheeb Holding has announced the introduction of The Crest Collection to Riyadh, marking the first foray of the brand into Saudi Arabia.
The property, which is set to open in January 2028, will be located in the An Nakheel district. The development is a strategic move that aligns with Saudi Arabia’s Vision 2030, aiming to enhance Riyadh’s status as a key tourism destination.
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The new five-star development will cater to both leisure and business travellers with its luxury-designed hotel rooms, serviced apartments, and suites. It also features various amenities and multifunctional spaces for events.
The property’s location on King Fahd Road places it among commercial and lifestyle hubs, with proximity to Riyadh Digital City, King Abdullah Financial District and Kingdom Tower.
The Ascott Middle East, Africa, and Turkey managing director Vincent Miccolis said: “This iconic project marks an exciting milestone for The Ascott Limited as we debut The Crest Collection in Saudi Arabia, further strengthening our growth and presence in the Kingdom.
“Partnering with the esteemed Homod Altheeb Holding, we are proud to bring a property of timeless elegance, prestige and excellence to Riyadh’s burgeoning hospitality landscape.”
Last December, Ascott and real estate company Tokyo Tatemono entered a collaboration to launch a new Crest Collection-branded property in Tokyo’s Yaesu district, Japan. The SEN/KA TOKYO by The Crest Collection will represent the brand’s debut in the Japanese market.
