The ASURE Accommodation Group in New Zealand has embarked on a strategic partnership with hotel revenue management platform SiteMinder, aiming to enhance the revenue capabilities of its properties.  

This collaboration marks a significant step in ASURE’s digital transformation journey, focusing on increasing e-commerce conversions through SiteMinder’s advanced booking engine. 

ASURE’s network of motels across New Zealand is currently integrating SiteMinder’s revenue platform, which is expected to play a crucial role in the company’s direct booking strategy.  

The adoption of SiteMinder’s distribution solution and comprehensive GDS service is anticipated to help ASURE capitalise on the expanding travel market, including the growing segment of business travellers. 

ASURE’s parent company Motive Group CEO Hazel Rigler said: “Our partnership with SiteMinder could not come at a more favourable time, as arrivals accelerate and we give ASURE’s tech stack a refresh.  

“Supporting a range of premium motels as diverse as the travellers checking into them, it pays to adopt a platform that deeply understands how simplifying booking processes and maximising distribution translates to more revenue.  

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“We’ve already seen a sharp increase in both group website bookings and website conversions, which have risen to well above the industry standard.” 

Rigler further added: “Importantly, our partnership with SiteMinder enables our properties to be fully future-proofed. The team is constantly improving and adapting its offering, and we feel supported by a platform that not only fulfills our distribution needs, but provides real-time insights for improved decision-making and local support to the properties.” 

SiteMinder market vice president for Asia Pacific Bradley Haines said: “As travel continues to return to New Zealand, we’re seeing the impressive revenue gains being made by businesses that are empowered to be responsive to emerging traveller groups and efficient in their operations.  

“As such, working with forward-thinking brands like ASURE is always an exciting venture. We’re eager to support their growth and transformation as they make business seamless for not only their moteliers, but also the travellers booking stays.” 

Founded in 2007, ASURE Accommodation Group boasts a nationwide network of independently-owned properties, including premium-rated motels and motor inns, with a balanced presence across New Zealand’s North and South Islands. 

Siteminder recently launched its platform as a mobile app at travel and tourism exhibition ITB (Internationale Tourismus Börse) Berlin in Germany.