Atlantis Resorts has introduced a new feature facilitated by Plusgrade, an ancillary revenue solution provider, to provide guests with a more personalised experience.
This new service allows guests at Atlantis Dubai’s two luxury resorts, Atlantis The Royal and Atlantis, The Palm, to enhance their guest stays with customised room upgrades and unique experiences.
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This collaboration replaces a legacy system at Atlantis Dubai with Plusgrade’s fully automated platform. It is set to offer automated access to room upgrades, stay extensions, and exclusive experiences through a “fully automated and white-labelled” platform.
Atlantis Dubai revenue management vice-president Daniele Carrai said: “The power of bidding technology transforms the way travellers interact with their journey.”
“Having seen the value of Plusgrade’s solutions during my time in the cruise industry, I am thrilled to bring this level of innovation to Atlantis Dubai. Our ‘innovation partnership’ with Plusgrade allows us to push boundaries and continuously evolve our guest offerings. Their commitment to delivering against our unique needs has made them an invaluable partner as we work together to redefine luxury travel.”
This integration is claimed to be a step forward in providing guests with flexibility and choice, enhancing their journey from start to finish.
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By GlobalDataIt comes after the pilot initiative at Atlantis, The Palm where the solution is stated to have led to increased “guest satisfaction and incremental revenue”.
The platform’s bidding capabilities, now live at both Atlantis, The Palm and Atlantis The Royal, are said to enable guests to instantly access a range of upscale options.
These opportunities maximise guest engagement by allowing every visitor to customise their stay according to their preferences, states the company.
Plusgrade founder and CEO Ken Harris said: “Our partnership with Atlantis Dubai is a perfect example of how technology can enhance the guest experience while driving significant ancillary revenue.”
“By integrating our intelligent upgrade solution, along with other personalised upsell opportunities, we are giving guests greater choice and flexibility while helping Atlantis Dubai unlock new revenue streams. We are proud to work with these iconic resorts to set a new benchmark for luxury hospitality.”
In June 2024, Lark Hotels partnered with Plusgrade to enhance guest experiences across its boutique properties in the US.
