The implementation is expected to enhance BWH Hotels’s centralised revenue management across its 56 properties in Scandinavia. Credit: Marten Bjork/Unsplash.com.

BWH Hotels Scandinavia has selected FLYR for Hospitality as its revenue management system (RMS).

The deployment is expected to enhance BWH Hotels’ centralised revenue management facilities across its 56 properties in the region.

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This comes soon after BWH Hotels announced the signing of a 120-room Aiden SCQ hotel in Western Australia in September 2023.

FLYR’s RMS will be implemented in phases across the properties to ensure a smooth transition for both the properties and their guests.

This integration will help streamline operations and improve operational efficiency, the tech vendor said.

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The platform is equipped with FLYR’s in-depth decision intelligence, dynamic pricing recommendations, performance analysis, automation, and forecasting capabilities.

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The company said that by leveraging these features, the revenue centre will be able to make data-driven decisions swiftly and accurately.

BWH Hotels Scandinavia director of revenue services Sivapol Pipatanangura said: “Our mission is to become the best performing chain in Scandinavia in the area of revenue management.

“With FLYR, we’ll be able to achieve just that. With an emphasis on data-driven decisions and an intuitive UI, FLYR is perfectly aligned with the way my team works, making it possible for us to scale our business much faster than before.”

FLYR for Hospitality CEO and co-founder Jens Munch said: “Helping our customers future-proof their businesses with a modern revenue management system is core to our vision.

“We are thrilled to be a part of BWH’s journey towards increased profitability and success in the ever-evolving hospitality landscape. We look forward to shaping the future of hotel revenue management together.”

BWH Hotels is a hospitality company comprising three hotel companies including Sure Hotels, Best Western Hotels & Resorts, and Worldhotels.

Meanwhile, FLYR is a technology company that uses deep learning to help businesses such as airlines, cargo, and hospitality.