Hospitality firm Hyatt Hotels has debuted its new lifestyle brand, Caption by Hyatt, with the opening of a new property in Memphis, Tennessee, US.
Caption by Hyatt Beale Street Memphis is located on the corner of Beale Street and Front Street.
It is situated close to signature Memphis attractions like the Orpheum Theater, the Memphis Rock n’ Soul Museum, FedEx Forum, and Sun Studios.
Hyatt area general manager Sarah Titus said: “Caption by Hyatt Beale Street Memphis is a first-of-its-kind property that offers conscientious travellers a true Memphian lifestyle experience.”
“By creating a welcoming space for both locals and travellers to be themselves and feel connected to the community, we are proud to create a space that shares a taste of all the local culture and cuisine there is to savour.”
Caption by Hyatt Beale Street Memphis hotel boasts 136 rooms including eight riverfront suites and the brand’s remixed and reimagined hotel lobby, Talk Shop at Ellis, with and all-day lounge eatery, cocktail bar, grab-and-go offerings, and outdoor beer garden decorated with open fire pits and exposed brick.
The lobby also houses 350ft2 glass-enclosed space named, The Gathering Space, with a private meeting or event space and large flexible community table.
Back doors of Talk Shop at Ellis lead to a 1,000ft2 courtyard area featuring wooden benches and an elevated soundstage met with a large screen ideal for live performances, movie nights, and more.
On the second floor, the hotel has fitness facilities fitted with modern and latest equipment including a cable machine, cycling machines, free weights, a row machine, and treadmills.
To improve customer experience, the property offers streamlined check-in, mobile key, and mobile-order food service.
Guests will also have access to the neighbouring Hyatt Centric Beale Street Memphis’ amenities and meeting spaces.
In April this year, Hyatt Centric opened its first property in El Salvador.