Lodging franchisor Choice Hotels International has partnered with the digital lending platform Bridge to provide hotel owners with access to cost-effective financing solutions.

This collaboration will allow both new and current Choice hoteliers to apply for commercial loans quickly through a customised landing page on the Bridge platform.

The process facilitated by Bridge leverages advanced technology to digitise and optimise the loan search process, allowing qualified borrowers to compare rates and terms from a diverse network of more than 100 lenders.

This network includes a variety of financing solutions such as SBA, Conventional, Bridge, CPACE, and CMBS, sourced from banks, private debt lenders, and family offices.

Bridge’s platform also offers additional features to enhance the loan search process for developers.

Bridge aims to accelerate developers’ financing journey by creating a digital offering memorandum and using data to produce screening materials for lenders.

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Choice Hotels International chief global brand officer Dominic Dragisich said: “This collaboration is a win-win for Choice and its hotel owners.

“Helping our hoteliers obtain and optimise financing for their properties is a high priority, and this agreement with Bridge will give them access to competitive loan offerings through an easy-to-use online interface.”

The initiative is also geared towards supporting historically underrepresented entrepreneurs through Choice Hotels’ Supporting Ownership Access and Representation (SOAR) programme.

The scheme focuses on creating hotel ownership opportunities for parties who may face financial challenges due to limited exposure to the hotel industry.

The Bridge solution will be promoted to prospective owners within the SOAR programme, as well as existing owners looking to refinance or secure new loans.

Bridge CEO Rohit Mathur said: “We’re thrilled to partner with Choice Hotels to empower all their developers with streamlined access to capital.

“Our proprietary technology not only streamlines the financing process but also offers a comprehensive deal analysis as part of the financing request—a level of insight traditionally reserved for large, established hoteliers.”