The new Everhome Suites sits alongside WoodSpring Suites on a single property. Credit: Choice Hotels International.

Choice Hotels International has announced the debut of Everhome Suites on the East Coast of the US with the opening of a new property in Newnan, Georgia.

The new Everhome Suites sits alongside WoodSpring Suites on a single property, creating the first-ever side-by-side location for two of Choice Hotels’ extended stay brands.

Strategic co-location allows the two hotels, both owned by the Turnstone Group, to cater to the diverse needs of the Newnan market, which includes guests visiting the City of Hope Cancer Center and those traveling to the nearby city of Atlanta.

“We purposefully designed the brand with input from our biggest WoodSpring owners and developers to drive high performance,” said Matt McElhare, vice-president for extended stay brands at Choice Hotels, in a statement.

“Now, our developers are recognising the complementary opportunity, pairing Everhome and WoodSpring on a shared site, which enables them to appeal to a wide range of extended stay guests. Everhome Newnan is our first of six shared site projects planned across the country.”

Capitalising on the extended stay boom

The extended-stay hotel sector is currently experiencing a surge in demand, with supply trailing demand by a factor of two. Choice Hotels anticipates strong guest interest in Everhome Suites from segments including:

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData

Tick here to opt out of curated industry news, reports, and event updates from Hotel Management Network.

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Discretionary leisure travellers
Travelling healthcare workers and hospital patients
IT and skilled workers seeking upscale accommodation

WoodSpring Suites, meanwhile, will continue to cater to blue-collar business travellers such as construction crews.

Amenities and details

The newly opened Everhome Suites in Newnan, GA offers 115 rooms across four floors.

The Everhome Suites brand offers spacious suites featuring amenities specifically chosen for long-term guests. These include fully equipped kitchens, spa-style bathrooms and customisable living areas with movable workstations, ample closet space and additional storage options.

Properties also offer modern and inviting public spaces, 24/7 fitness centres, guest laundry facilities, complimentary Wi-Fi and self-service marketplaces.

Supporting franchisee success

Since its inception in 1941, Choice Hotels has prioritised franchisee success with a franchise-first approach and an industry-leading retention rate.

The company equips franchisees with a suite of cutting-edge cloud-based solutions, including the choiceEDGE guest reservation platform and the choiceADVANTAGE property management system. The tools empower franchisees to effectively manage rates, distribution channels and inventory.

Choice University, the most awarded learning programme in the US hospitality industry, provides franchisees with ongoing training and development resources.