The collaboration is a step in CHS’s digital transformation journey. Credit: ASAR Digital / PRNewswire.

Consolidated Hospitality Supplies (CHS), a hotel distribution company, has announced a partnership with ASAR Digital, a SAP partner in the US.  

Operating under its brands American Hotel Register and AMTEX, CHS supplies operating supplies and equipment (OS&E) to the hospitality industry.  

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This collaboration is a step in CHS’s digital transformation journey, aiming to enhance service delivery and operational efficiency across its process. 

CHS CEO Tom Lynch said: “We have extended our trusted partnership with ASAR Digital to digitally transform CHS to meet our current and future business objectives.  

“This transformation will allow us to provide better service to our customers and improve efficiency across all our key processes.” 

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The company is set to transition from its current on-premises legacy applications to SAP’s S/4HANA Cloud Public Edition solution, SAP Business Technology Platform (SAP BTP), and SAP Analytics Cloud. 

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This multi-year transformation is expected to completely overhaul CHS’s IT infrastructure and applications.  

CHS notes that after a thorough evaluation, the company chose the SAP S/4HANA Public Cloud and ASAR Digital’s SNJYA solutions. 

The company aims to automate and streamline various processes, including lead to cash, plan to procure, procure to pay, and record to report.  

CHS anticipates savings in IT infrastructure and operating costs by implementing SAP’s latest cloud solutions.

ASAR founder and CEO Digital Sanjjeev K Singh said: “This partnership is extremely significant as it aligns with the key business objectives of CHS and ASAR Digital.  

“Our thorough assessment and tailored recommendations will ensure a smooth and successful digital transformation for CHS.”