Canadian hotel brand Coast Hotels has adopted hospitality technology partner Shiji Group’s online reputation-management platform to provide an improved experience to guests.

The Shiji ReviewPro platform has been incorporated across 16 Coast Hotels properties and eight restaurants in North America.

It enables the hotel brand to provide improved service to guests. The technology provides insights into guest feedback and helps the hotel team to respond to customer reviews in real time, which will lead to enhanced guest satisfaction and loyalty.

Coast Hotels revenue strategies and communication vice-president Brigitte Diem-Guy said: “We are excited to partner with Shiji and leverage their expertise in guest feedback management to drive guest satisfaction and build our brand.

“Shiji ReviewPro allows us to understand our performance and guest satisfaction levels across our properties, even before the guest arrives, to ensure we are providing the best possible experience.”

The company plans to implement the platform across multiple additional properties by the end of this year.

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Shiji Group chief operating officer Kevin King said: “As we continue to grow our presence in North America, we are excited to partner with Coast Hotels to help drive their growth through guest satisfaction.

“Shiji ReviewPro is an ideal solution for hotel brands that are committed to exceptional service and guest satisfaction and we are proud to be Coast Hotels’ partner of choice.”

In January this year, Coast Hotels acquired a master franchise agreement including all existing franchised hotels from Coast Hotels USA.

The company is planning to expand its presence in the US, particularly on the West Coast, through a combination of owned and franchised properties.

Claimed to be one of North America’s fastest-growing hotel brands, the company operates assets across Alberta, Saskatchewan, British Columbia, Yukon, Alaska, California, Washington State and Hawaii.