The hotel boasts 56 guestrooms with updated fixtures and new furnishings. Credit: Choice Hotels International/PRNewswire.

Choice Hotels International’s Comfort hotels brand has introduced a new design with the opening of its first Rise & Shine prototype in Missouri, US.

The property was developed by Thompson Lodging and is located at 150 E 19th Street in Mountain Grove, near Mark Twain National Forest.

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This new Rise & Shine prototype boasts a contemporary design that caters to guests of all ages.

Choice Hotels vice-president and brand strategy Cathy Hartman said: “Comfort hotels is thrilled to introduce the Rise & Shine prototype with the opening of the Comfort Inn & Suites in Mountain Grove.

“It’s a reflection of our ongoing commitment to enhancing guest experiences and ensuring that families and travellers of all ages can create cherished memories at Comfort hotels.”

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The hotel boasts 56 guestrooms with updated fixtures and new furnishings, including semi-open closets and “on-the-go” stations near the door.

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It features an outdoor patio anchored by an indoor/outdoor fireplace, designed to offer a homelike ambience.

It has open, well-lit public areas along with a versatile flex room that transforms to accommodate various activities.

Additionally, the new prototype has well-placed, functional lighting elements throughout the hotel, including on the exterior, front desk welcome wall, public space millwork shelving, etc.

This hotel is also a part of the loyalty programme called Choice Privileges.

The latest announcement comes after Choice Hotels International formed a partnership with GrubHub, a leading online food ordering and delivery platform, last month.

Currently, Choice Hotels has approximately 7,500 hotels with nearly 630,000 rooms across 46 countries and territories.