Content Hub is revolutionising the landscape of media coverage for hotels. Credit: antstang / Shutterstock.

Curacity, a media brand network in the hospitality sector, has launched two new features to boost hotel bookings and guest conversion.

These platforms, namely Content Hub and Insights Hub, automate the use of media content to generate measurable hotel bookings while providing valuable insights and maximising return on investment (ROI).

The new solutions are designed to optimise the way hotels engage with and convert guests through publications and more than 50 other media brands.

Curacity CEO and co-founder Nick Slavin said: “Curacity turns upper-funnel marketing from a blind investment into a revenue-driving engine.

“Our platform uniquely combines premium media exposure with concrete performance metrics, delivering 10×-20× ROI.”

Content Hub is transforming the landscape of media coverage for hotels, enabling them to disseminate their key messages with unprecedented precision across a variety of publications.

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By using this platform, hotels can upload their priority messages, ranging from seasonal promotions to exclusive programmes, directly targeting millions of engaged travellers who have shown interest in receiving content from media outlets.

During its beta phase, Content Hub placed 538 out of 825 hotel campaigns in premium media newsletters, streamlining what was once a cumbersome manual process.

Insights Hub is a tool that utilises first-party data to fill the crucial voids between public relations, advertising, and revenue generation.

Central to Insights Hub is the Curacity Lead Time metric, which identifies the number of days from when a consumer is exposed to the content to when they make a booking.

Coupled with the familiar time between booking and check-in, this metric allows properties to schedule their marketing efforts to maximise revenue.

Furthermore, the Insights Hub will provide predictive data on occupancy and length of stay, aiding hotels in benchmarking and planning.

Slavin added: “The future of hotel marketing isn’t about choosing between brand building and performance – it’s about mastering both.

“Our platform gives hotels the technology to transform trusted media coverage into measurable revenue while maintaining the premium positioning required to create demand and build a brand.”