easyJet holidays has announced a new partnership with BeCause, a startup software company for sustainability data in the hospitality, travel and tourism industries

The collaboration aims to help the tour operator more efficiently collect and communicate hotel sustainability data.

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BeCause will collect data on hotels certified according to 33 recognised Global Sustainable Tourism Council standards and integrate that data into the easyJet holidays’ system. That sustainability data will help inform the tour operator’s “eco-certified” hotel collection.

This data will also be automatically updated in the easyJet holidays’ database, ensuring that users and travellers always have up-to-date sustainability information about eco-certified accommodation options.

BeCause’s technology framework connects certification entities like GSTC with travel providers and distributors, aiming to transform traditional processes involving spreadsheets, emails and unconnected niche systems.

In May 2023, the start-up secured a $450,000 investment ahead of its official seed round opening.

easyJet holidays director of customer and operations Matt Callaghan commented: “We know that holidaymakers are caring more than ever about the eco credentials of the hotels they’re choosing to stay at.”

BeCause CEO and co-founder Frederik Rubens added: “Through our shared involvement with GSTC, we quickly recognised easyJet holidays’ need for a scalable sustainability data solution.”

Founded in 2019, easyJet holidays offers beach, city and lake holidays to more than 5000 hotels in more than 100 destinations across Europe, directly through its website and through over 5000 travel agent partners.

The tour-operator’s sustainability strategy focuses on three pillars: making sustainable travel affordable, maximising the benefits and minimising the negative impacts of travel and tourism, and embedding sustainability into its business operations.

As ethical consumerism grows in importance in line with the growing spending power of the millennial market segment, more tourism companies with a primary focus on sustainability will emerge.