French hospitality brand Emeraude Hotels has announced a strategic partnership with Mews, a hospitality cloud platform, to upgrade the technology across its portfolio.

This collaboration comes as Emeraude Hotels celebrates nearly three decades in the industry and follows a recent rebranding initiative.

The partnership aims to leverage Mews’ advanced tech solutions to enhance guest and staff experiences.

Emeraude Hotels, with a network of ten hotels in Paris and two in Brittany, has selected Mews to power its operations and facilitate a more flexible and innovative approach to property management systems (PMS).

This move is expected to provide Emeraude with access to over a thousand cutting-edge hospitality solutions, from business intelligence to reputation management.

Emeraude Hotels director of revenue strategy Aurore Poupard said, “As hoteliers driven by innovation, we have to keep evolving our mindsets, procedures and tools. We know from experience that technology significantly improves guest and staff experience. We chose Mews because they’re always improving and help us stay on top of current guest needs and future trends.”

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The switch to Mews was motivated by the limitations of Emeraude Hotels’ previous PMS provider.

Mews’ open API and Mews Marketplace enable seamless integration with a plethora of hospitality solutions, offering a more agile and user-friendly platform.

Mews senior sales director Mak Abdelkafi said, “Emeraude Hotels are the latest of our forward-thinking customers to prove that changing PMS doesn’t have to be painful at all. Of course, good preparation, proper commitment and sound project management are still needed.

‘With more agile, cloud-based solutions now widely favoured, Mews is excited to offer a smooth transition and an unmatched level of support to forward-thinking hoteliers.”

The transition to Mews was facilitated by comprehensive training through Mews University and follow-up sessions to ensure a smooth onboarding process.

The result has been a more efficient training period for new staff, reducing the learning curve from weeks to days.

Reflecting on the onboarding experience, Aurore Poupard said, “The onboarding was perfectly paced. Mews offered us the best format for a migration – organised and flexible, unlike anything we’ve previously experienced. We felt really taken care of – the level of dedication and responsiveness from our onboarding manager was simply outstanding.”