The reception façade of the new Hyde Bodrum. Credit: Four Seasons Hotels and Resorts.

Lifestyle hospitality company Ennismore has signed a deal to launch its first lifestyle hotel, Hyde Bodrum, Turkey.

Anticipated to open in early 2024, Hyde Bodrum will mark the debut of the Hyde brand in the country and provide an all-inclusive experience.

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To be located between the Aegean Sea and Bodrum Peninsula, the new property will feature 211 rooms and four villas.

It will additionally have six dining outlets, including the Greater Palms; all-day coffee and cocktail bar, Sun & Moon; La Rebelle; Hyde Beach Club and Bungalow Pool Bar.

Hyde Bodrum will also boast a pool, a private beach and a wellness and spa area.

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Ennismore Middle East, Africa and Turkey deputy head and chief development officer Louis Abboud said: “We’re thrilled to be taking the music, freedom and sense of discovery inherent to the Hyde brand and translating that into its first all-inclusive experience.

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“Hyde Bodrum will bring a unique experience to the Aegean coast and we hope our festival inspiration, programming and music connections will change the perception of all-inclusive for a new audience.”

The company currently has a collection of 13 brands representing more than 100 operating hotels.

It is set to open approximately 20 hotels this year, including SO/ Uptown Dubai, UAE; Hyde Ibiza, Spain; 21C Museum Hotel St. Louis, the US; Maison Delano Paris, France; the Hoxton, Charlottenburg, Germany and Mama Shelter, Rennes, France.

In April this year, Ennismore entered negotiations to form a long-term collaboration with Cain International to accelerate the global expansion of the Delano hotel brand.