eviivo has established an integration with travel club Mr & Mrs Smith, allowing boutique and luxury hotels in the latter’s portfolio to manage reservations, rates, and availability via the eviivo property management system.
Eligible properties using eviivo’s Channel Manager can synchronise rates and availability in real time, with bookings from Mr & Mrs Smith imported automatically into the system.
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This set-up allows hotels to manage multiple distribution channels in a single platform while maintaining a direct commercial relationship with Mr & Mrs Smith and accessing its community of more than one million members.
The development extends eviivo’s distribution network for independent hospitality providers by offering access to both mainstream and specialist booking channels.
Mr & Mrs Smith accepts only properties curated for its select portfolio, distinguishing itself from larger online travel agencies.
According to initial feedback, the integration has enabled some hotels to address ongoing operational challenges often encountered by smaller independent operators.
The new partnership between eviivo and Mr & Mrs Smith comes amid a broader shift among boutique and luxury hotels towards focusing on curated distribution strategies.
eviivo strategic solutions executive vice-president Gwenael Merlin said: “Mr & Mrs Smith is a natural partner for us, as many of our independent customers prioritise fit and brand alignment over broad exposure.
“This integration offers boutique and luxury access to a highly curated audience while eviivo keeps the operational side simple.”
The collaboration follows eviivo’s wider approach aimed at supporting independent hotels and holiday rentals through enhanced system connectivity and access to new markets within luxury and lifestyle travel.
Mr & Mrs Smith hotel curation and partnerships director Aimee Hodgkin said: “Mr & Mrs Smith was founded to champion exceptional boutique and luxury hotels with a strong point of view and a deep sense of place.
“Our integration with eviivo is designed to support exactly that balance: giving hotels a simpler way to connect with Smith’s highly engaged, like-minded audience, while keeping operations efficient and brand integrity firmly intact.”
