Online travel company Expedia Group has broadened its global reach with a series of new and expanded partnerships with hotels, booking platforms and tourism boards.

In the Asia Pacific region, Expedia has partnered with Ikyu, a Japanese online booking service specialising in luxury hotels and restaurants, and Top Town Travel, which provides professional travel services for inbound and outbound travellers in China.

In North America, Expedia has worked with United Airlines to upgrade its United Hotels platform, Stockotels, which is an accommodation curator for business travellers, and Paytrack, which can now offer its business travel customers access to the company’s lodging supply with Expedia’s rapid API [application programming interface] solution.

In Europe, Radisson Hotels and Expedia Group have teamed up to offer benefits to fans of Liverpool Football Club. B2B [business-to-business] hotel booking website Book For Work is also now using Expedia’s Rapid API solution.

In the Middle East, Dubai’s Burj Al Arab Jumeirah hotel has become part of Expedia Group’s VIP Access programme. This allows guests to secure room upgrades and early check-in/late checkout. According to Expedia, hotels enrolled in the programme tend to attract travellers who stay longer and spend more compared to non-participating properties.

Expedia president of private label solutions Alfonso Paredes commented: “Our purpose-built technology is transforming the travel industry. This translates to unparalleled travel options, competitive pricing and unique experiences for travellers.”

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Expedia’s travel trends for 2024 include TV and movie-inspired travel, affordable destinations, tour tourism and sober and low-alcohol travel.