Hilton has unveiled The Marcus Portrush, a Tapestry Collection hotel, marking the brand’s foray into Northern Ireland.

The property offers 80 rooms and is set in a location along the North Atlantic coastline. It is housed in a restored Victorian building that has been in the area for over 85 years, operating as a hotel and artisan bakery from 1895 until the 1980s.

The £11m ($15.08m) renovation project has maintained the building’s historic character, encompassing original mosaic signage and floor mosaics.

The hotel’s opening is strategically timed to coincide with the 153rd Open Championship, which will be held at the nearby Royal Portrush Golf Club on 13–20 July 2025.

This will be the golf tournament’s first return to Northern Ireland since 2019.

Hilton UK & Ireland senior vice-president Stephen Cassidy said: “Northern Ireland has seen a strong rise in tourism in recent years, drawing travellers from around the world to experience its unique charm.

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“As the only internationally branded hotel in Portrush, The Marcus Portrush, Tapestry Collection by Hilton, offers high-quality accommodation with an authentic local touch, making it the perfect base for visitors eager to explore all that Northern Ireland has to offer.”

The development of The Marcus Portrush is a result of a franchise agreement with Andras House, the largest hotel group in Northern Ireland.

The new hotel is expected to contribute to the local economy, with an estimated £1.1m in annual visitor spending and the creation of more than 40 permanent jobs.

Earlier this year, Hilton also confirmed a franchise agreement with Loughview Leisure Group for a DoubleTree hotel in Belfast City Centre, Northern Ireland.