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June 4, 2021

Groups360 launches direct booking solution for group room blocks with Hilton

Most of the Hilton hotels are integrated with GroupSync Engage to show availability of guest rooms for groups.

Groups360 and Hilton have announced the worldwide launch of GroupSync Engage, an integrated direct booking solution for group room blocks, across the majority of the Hilton portfolio.

Included into Hilton’s central reservation system, GroupSync Engage will be rolled out globally this month.

It will enable event planners to view real-time availability and book guest room blocks for small groups at 5,000 hotels within the global portfolio of Hilton.

Hilton vice president for global distribution Oral Muir said: “This integrated booking solution is resolving a long-standing frustration among event planners — the inability to see at-a-glance whether a hotel has the guest room capacity to accommodate their group. By expanding direct online booking for small group room blocks to nearly all of our properties around the world, we are creating a more seamless and reliable group booking experience for everyone.

“At Hilton, we’ve always been in the business of people serving people, creating innovative solutions with strategic partners to advance the overall experience to meet the evolving needs of our customers.”

Hotel firms that use GroupSync Engage provide an instant booking solution for meeting and event planners to book guest rooms and event space.

By enabling group organisers to have a view into real-time inventory availability and group room rates, GroupSync provides a simplified experience for around two-thirds of the RFPs (request for proposal) seeking basic information for event planning purposes.

GroupSync Engage also enables planners to book guest rooms and event space securely online.

Groups360 CEO Kemp Gallineau said: “GroupSync Engage is reshaping the hospitality industry in a way that makes booking small groups simple, transparent and efficient for both hotels and event planners.

“Our company exists to empower event planners with integrated supplier technology that simplifies group bookings. We are pleased to partner with Hilton as an industry leader in the meetings, incentives, conferences and exhibitions space.”

Planners can book Hilton room blocks directly in GroupSync or review availability before sending an RFP for guest rooms and event space.

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