The entrance to the new multi-purpose facility complex Haneda Airport Garden. Credit: Arthur Matsuo via Shutterstock

Sumitomo Fudosan Villa Fontaine Co Ltd., a subsidiary of the Sumitomo Realty Group, has unveiled a new offering at its Hotel Villa Fontaine Premier/Grand Haneda Airport in Japan.

The hotel, situated adjacent to Haneda Airport Terminal 3, now features guestrooms decorated with popular pop culture graphic characters from Japan and around the world.

Special guestrooms designed for unique experiences

To enrich the stay experience for guests, the hotel has dedicated 100 guestrooms to showcase beloved characters such as Hatsune Miku and LINE FRIENDS.

The character-themed rooms provide guests with a distinct and memorable stay near Haneda Airport, Japan’s busiest airport, which is increasingly positioning itself as a hub for tourism.

Collaborations with renowned brands and characters

The initiative sees collaborations with a range of brands and characters including Japan Airlines, Hatsune Miku, LINE FRIENDS and the Love Live! Nijigasaki High School Idol Club.

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Guests can experience the first-ever collaboration between a hotel and all six Piapro Characters including Hatsune Miku.

The Kanosei Art Project by Toppan Group highlights works created by disabled artists.

A portion of the accommodation charges from designated guestrooms will be donated to support the artists’ activities through the Borderless Art Organization.

KOKUYODOORS, a subsidiary of the major Japanese stationery company Kokuyo, has contributed to the design and layout of some rooms, marking the first collaboration of its kind between a hotel and a stationery brand.