Hard Rock International, in collaboration with GEK TERNA Group and the local community in Athens, Greece, celebrated a significant milestone with the groundbreaking ceremony for the Hard Rock Hotel Athens, a luxury resort set to open its doors in 2027.

The event took place at Hellinikon Airport and featured key figures from Hard Rock International and the GEK TERNA Group along with Greek government officials, political dignitaries and community leaders.

A resort for continental Europe

The Hard Rock Hotel Athens, in the heart of the Athens Riviera, is poised to become the first integrated resort of its kind in continental Europe.

The resort aims to be a catalyst for economic growth in entertainment and tourism in the city, offering a unique blend of upscale accommodation, premier meeting and convention space, state-of-the-art entertainment venues, dining options, a Rock Spa® and pool complex and a high-end retail promenade.

Set to open in 2027, the €1.5bn construction project will generate 3,000 construction jobs and 3,000 permanent jobs and significantly boost the local and national economies.

Positive impact on local and national economies

The ambitious project aligns with the commitment of Hard Rock International and GEK TERNA Group, along with the Greek government and LAMDA Development, to transform the historic Hellinikon Airport into a world-class redevelopment.

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The venture not only seeks to enhance the city but also contribute to Greece’s flourishing tourism industry. Hard Rock International Chairman, Jim Allen, expressed gratitude to political leaders, partners at GEK TERNA, and the people of Athens for their support.

Allen emphasised the importance of bringing world-class entertainment to Athens and acknowledged the collaborative effort behind the project.

Creating jobs and building a unique destination

With 1,100 guest rooms, 15 dining options, a 3,000-seat Hard Rock Live theatre, the Rock Spa and Body Rock Fitness, the Hard Rock Hotel Athens promises a unique and enriching experience inspired by the city’s rich legacy and culture.

George Peristeris, chairman and CEO of the GEK TERNA Group, expressed delight at realising an investment that aligns with the group’s commitment to high domestic added value. He praised the project for transforming from a vision to a tangible reality.

The Hard Rock Hotel Athens is a testament to the collaborative efforts of international and local partners, marking a significant step towards making Hellinikon Airport a vibrant and world-class destination.