Hilton’s Curio Collection has launched its first property in Vietnam, La Festa Phu Quoc, a 197-room resort on Phu Quoc island.

The resort draws inspiration from the Amalfi Coast in Italy, offering guests an experience that blends Italian coastal design with Vietnamese cultural influences.

La Festa Phu Quoc has a prime location near popular tourist attractions such as the Hon Thom Cable Car. Guests have easy access to the beach and the airport, a 25-minute drive away.

The resort features an outdoor pool, a spa offering treatments inspired by the Amalfi Coast and Phu Quoc’s natural beauty, and a dedicated kids’ club with a design incorporating iconic Amalfi lemons.

A variety of dining options are available at La Festa Phu Quoc. Guests can enjoy Italian cuisine with Mediterranean flavours at MARE, or relax in the palazzo-inspired lobby bar, Il Salone, with traditional Italian coffee and pastries. The Merchant offers all-day dining with seasonal ingredients while La Capri Beach Club, opening in April 2024, promises a beachfront setting for relaxation and socialising.

This collaboration between Hilton and Sun Group caters to discerning travellers seeking a unique escape and to Hilton Honors members who benefit from exclusive perks such as discounts and complimentary Wi-Fi when booking directly through Hilton channels.

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Alan Watts, president, Asia Pacific, Hilton, said in a statement: “We are thrilled to be partnering with Sun Group as we debut our Curio Collection by Hilton brand in Vietnam, and in the desirable island resort of Phu Quoc. This milestone market entry demonstrates our great growth momentum and the appeal of Hilton’s brands across Asia Pacific – all positioning us well to capture the growing travel demand in one of the region’s most exciting destinations.”

La Festa Phu Quoc marks a significant milestone for Hilton, solidifying its presence in the Asia Pacific region and expanding the Curio Collection brand into Vietnam. The resort offers a new level of hospitality on Phu Quoc island, catering to guests seeking a blend of Italian-inspired design and Vietnamese cultural experiences.