Vacation ownership and travel experiences company Hilton Grand Vacations (HGV) has partnered with Great Wolf Lodge, the owner and operator of North America’s largest group of indoor water park resorts.
Great Wolf Lodge locations offer indoor water parks, a variety of family-friendly attractions such as a ropes course, mini-golf, family bowling and an arcade, and complimentary entertainment, dining and retail experiences.
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The company’s 19 locations stretch from California to New England, with plans for three more openings by mid-2025.
HGV members will be able to exchange club points for stays at all Great Wolf Lodge locations across the US while interested Great Wolf guests are introduced to HGV’s network of properties.
This is part of HGV’s strategy to engage new customers and strengthen its position in experiential travel and family-friendly vacations, particularly for families with young children. The timeshare company currently has more than 700,000 members.
HGV CEO Mark Wang commented: “We’re thrilled to partner with Great Wolf Lodge and to work together to bring new benefits, adventures and reasons to love travel to our members.”
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By GlobalDataThe partnership follows HGV’s recent $1.5bn acquisition of Bluegreen Vacations, which closed in January 2024. The acquisition expands HGV’s resort portfolio to 200 properties, including in 14 new geographical markets and eight new US states.
