IHG Hotels & Resorts has entered into franchise agreement with Destination Group to rebrand two resorts in Phuket, Thailand.
As part of the agreement, Independent hotel Surin Phuket Beach Resort will be rebranded into Holiday Inn Resort Phuket Surin Beach.
The property will feature 256 rooms, three restaurants and bars, swimming pool, fitness centre, spa and kids club Siam Adventure Club.
Holiday Inn Resort Phuket Surin Beach is 25 minutes away from Phuket International Airport and is a 20-minute ride from Patong Centre.
IHG will also rebrand the Independent hotel, Karon Phuket Beach Resort, into Holiday Inn Resort Phuket Karon Beach.
Holiday Inn Resort Phuket Karon Beach will boast 224 rooms comprising of family suites and plunge pool suites.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataThe property will feature five restaurants and bars, three swimming pools, fitness centre, spa and kids club Siam Adventure Club.
The two resorts will undergo renovation and join Holiday Inn Resort Krabi Ao Nang Beach and Holiday Inn Resort Samui Bophut Beach, which opened in 2022.
The new additions will take Holiday Inn portfolio in Thailand to 17 opened and in the pipeline.
IHG South East Asia and Korea Development director Saowarin Chanprakaisi said: “The Destination Group is the third largest franchise operator in Asia with an in-house team of highly experienced specialists that acquires, renovates and reposition quality hotel assets.
“The two signings continue the Holiday Inn brand growth in Thailand and expands our strong presence in Phuket. They are a great complement to the six other opened hotels in Phuket, across the InterContinental, Hotel Indigo, Holiday Inn Resort, Holiday Inn Express, and Crowne Plaza brands, enabling greater synergies, operational efficiency and talent management across our portfolio.”
In Thailand, IHG operates 33 hotels across ten brands, with 34 in the pipeline.
The company plans to double its Thailand portfolio across all its brands by 2026.
In December, Holiday Inn Express Washington, DC Downtown hotel opened in the US.