Hotel Equities (HE) has been appointed to manage IHG’s Holiday Inn Boone –University Area hotel in North Carolina, US.
Located at 1075 Highway 105 near Appalachian State University, the full-service Holiday Inn Boone –University Area hotel has one in-house restaurant, an indoor heated pool and two outdoor patios. It has 90 guest rooms.
Last year, NC-based owners Watauga Hospitality completed a $4.3m worth renovation project at the hotel.
Watauga Hospitality owner representative Satis Patel said: “HE’ team’s vast experience as operators, their familiarity with the market and their long-standing relationships with the leading brands that my portfolio consists of- IHG, Marriott and Hilton, give me complete confidence in their capabilities.”
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Hotel Equities will oversee activities such as accounting, revenue management and sales and marketing for the Holiday Inn Boone –University Area hotel.
It was selected following screening of multiple third-party management firms.
HE chief development officer Joe Reardon added: “At the peak of this pandemic when occupancy flatlined around the globe— that was when hotel owners truly began to realise the enormous value of their managing partners.
“We are experiencing a flight to quality from hotel owners and we think that’s continuing to happen because of lingering uncertainty surrounding Covid-19.
“Owners want an experienced team who has persevered in the past and prevailed. With 30+ years in existence, we put our experience to work for our clients.”
Last month, HE was appointed as the management firm for three Marriott hotels located in Alabama.
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