Cloud-based hospitality technology provider Hotelogix has announced the integration of its Hotel Property Management System (PMS) with KePSLA, an online reputation management platform.  

This collaboration is expected to transform the way hotels gather, manage, and use guest feedback to enhance their reputation, drive sales, and increase revenue. 

Based in Bangalore, India, KePSLA uses predictive analytics to provide hotels insights into guest preferences, enabling them to tailor unique product offerings. 

The platform offers immediate analytics on travel trends, guest behaviour, and sentiment.  

KePSLA founder and CEO Deepak Mavinkurve said: “We are excited to partner with Hotelogix and integrate our Feedback Management System (FMS) with their robust Hotel PMS.  

“Together, we will empower hotels to listen to and engage with their guests across their journey, meaningfully, fostering positive guest experience and enhanced reputation.” 

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With this integration, Hotelogix PMS will instantly inform KePSLA about guest activities, from reservations to check-outs.  

KePSLA, in turn, will reach out to guests through emails, WhatsApp messages, or SMS, as initiated by the hotel.  

The feedback collected will be displayed on KePSLA’s dashboard and communicated to the hotel in real time, enabling timely and appropriate responses. 

KePSLA’s solution centralises guest feedback, simplifying the monitoring, management, and response process for hoteliers.  

Its AI and machine learning-powered system provides hotels insights into guest perceptions. 

This enables hotels to identify strengths, areas for improvement, and competitive analysis.  

Real-time review monitoring system and notification features, along with an automated LLM [large language models] solution for replying to reviews, allow hotels to quickly address feedback.  

It allows them to leverage positive reviews for marketing while effectively handling negative comments. 

Additionally, this empowers hotels to display positive surveys on their websites and distribute them across social media platforms, enhancing their online reputation. 

Hotelogix CEO Aditya Sanghi said: “Our partnership with KePSLA addresses a critical need within the hospitality industry for a more proactive approach to managing guest feedback and improving reputation.  

“By automating the collection and analysis of guest reviews, hotels can identify areas of improvement to meet and exceed guest expectations, leading to improved brand reputation, more sales and revenue.” 

This comes after Hotelogix announced last December that its hotel PMS is in full compliance with Thailand’s Personal Data Protection Act (PDPA).