New data from European cloud-based software company Mews has unpacked the global hotel industry’s performance in 2023 to pinpoint how the sector is changing.
Based on data from more than 4,000 Mews partners in 85 countries, performance was tracked across 12 key areas including occupancy, domestic travel, online check-in and upsells, direct bookings, booking lead times, rate types, ADR [average daily rate] and RevPAR [revenue per available room], and additional bookable services.
Global hotel trends
According to the data, one in seven hotel guests checked in online in 2023. But among hostels and apartments, this rises to one in five.
Mews asserts that hotels will capitalise on this trend by encouraging online check-in options and offering more features and personalised experiences to meet this increasing demand.
Short notice bookings were down from 2022 but the average RevPAR for 2023 was €96, up 15% on the previous year.
US hotel revenue and management trends
As one of the key global hotel markets, the US led the way in post-pandemic recovery. Average occupancy in 2023 was 49.1%, a 3% increase year-on-year (YOY) and 19% higher than 2019 levels.
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Summer travel remained healthy, and geographic trends normalised with international markets re-opening for travellers from the US.
Non-refundable bookings and online check-ins both increased significantly, as a quarter of guests continued to check in online and 2.2% of guests added an upgrade to their reservation while checking in, with an average upsell value of $48.
More hotels have started to diversify revenue management by accommodating the evolving needs of remote workers and “bleisure travellers” [who combine business and leisure]. One in five hotels in North America are monetising additional spaces such as meeting spaces, day-use rooms, hotel desks and parking – close to a 50% increase compared to 2022.
Booking lead times also rose, as 33% of all bookings were made at least 30 days in advance, a 6% increase YOY.
Concerns that travel rates would decline due to inflation were assuaged, as ADR and RevPAR saw clear, positive movement in the US. ADR rose 6% YOY to an average of $250, and RevPAR saw an increase of 9% YOY to $126, underscoring the ongoing resilience of the travel industry.
Mews CEO Matt Welle commented: “Occupancy levels have more than stabilised, hoteliers are becoming more creative with the amenities and spaces they offer their guests, and 2024 will be the year that more hoteliers revolutionise revenue management.”