Hyatt Hotels Corporation has entered an exclusive collaboration between the Hyatt Regency brand and Future, a personal training platform that connects users with a fitness coach to create customised virtual workouts.
Launching at 26 Hyatt Regency hotels and resorts in the US, the locations will offer guests and members complimentary guided workouts developed by Future trainers that are customised for each hotel and resort’s fitness centre and equipment.
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The collaboration aims to enhance the well-being of World of Hyatt members, the company’s loyalty programme.
The workouts were created to target all fitness levels and activity preferences, allowing guests to choose the workout best suited for them.
Guests can download the customised guided workouts via the Future personal training app or by scanning QR codes in guestrooms or at the hotel’s fitness centres.
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Hyatt vice-president and global brand leader Emily Wright commented: “With travellers continuing to seek ways to prioritise their wellbeing and find convenient and productive ways to exercise and maintain their routines while away from home, we understand the importance of seamlessly integrating this into the guest experience.”
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By GlobalDataIn late 2023, Hyatt unveiled its Wellbeing Collective which offers tailored experiences for both individual travellers and groups, aiding personal wellness journeys.
