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October 29, 2020

Hyatt signs agreement with First Hotel Reisen to open property in Sweden

Hyatt Hotels’ affiliate has signed a franchise agreement with First Hotel Reisen to open the first Hyatt property in Sweden. 

Hyatt Hotels’ affiliate has signed a franchise agreement with First Hotel Reisen to open the first Hyatt property in Sweden.

Hotell Reisen, which is undergoing extensive refurbishment process at present, will appear on Hyatt’s booking system on an unbranded basis by 1 December and is anticipated to join The Unbound Collection by Hyatt early next year.

The property will join the planned Grand Hansa Hotel in Helsinki, Finland as part of The Unbound Collection by Hyatt and Hyatt Centric Reykjavík in Reykjavik, Iceland.

The three hotels symbolise strategic cornerstones in Hyatt’s increasing footprint in Northern Europe.

Hyatt Europe development senior vice-president Peter Norman said: “While Stockholm is known for its high barrier to entry for global brands, the rich history and unique location in central Stockholm make Hotell Reisen a perfect addition to The Unbound Collection by Hyatt brand.

“This brand has seen great momentum across the region, as each property celebrates their destination’s distinct culture and atmosphere, and we look forward to expanding the brand’s footprint in the Nordics.”

The property is located close to many landmark attractions such as The Royal Palace and the ferry to Djurgården, tranquil island known for the Vasa Museum.

Host AB, which owns First Hotel Reisen, CEO Anders Moe said: “We are delighted to work alongside Hyatt for the first Hyatt hotel in Sweden.

“In creating a destination that locals and guests from afar will treasure, Hotell Reisen will honor the history of the building and the city.”

Hyatt recently launched Hyatt Together, a digital platform for guests, members and customers featuring curated videos created by the hotel staff.

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