New York’s Rockefeller Center has announced it has reached an agreement with Aspen Hospitality to

open a new luxury hotel. The Little Nell hotel will be located in 10 floors above the NBC “Today” show studios, pending city approval.

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The new hotel will feature 130 guest rooms, a restaurant, and a rooftop bar when it opens in 2026.

Aspen Hospitality is a privately owned company that specialises in developing and managing luxury and upscale hotels and residences. The company’s first Little Nell opened in Aspen, Colorado, in 1989.

New hotel to boost revitalisation plan for Rockefeller Center

The addition of the new hotel is part of a larger plan to revitalise the Rockefeller Center complex, which has been a hub of commerce and entertainment in New York City since its construction in the 1930s.

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The centre is home to a number of attractions, including the famous ice-skating rink and the Radio City Music Hall.

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According to a statement from New York-based real estate developer Tishman Speyer, who co-owns Rockefeller Centre, the new hotel will provide a unique lodging option for visitors to the Rockefeller

Centre complex, as well as for those looking to stay in the heart of Midtown Manhattan. The hotel is also expected to create new job opportunities and support the local economy.

Proposed hotel generates buzz According to US publication, The Wall Street Journal, which broke the news on 17 April, the announcement of the new hotel has generated excitement among residents and tourists alike, who are eager to see what the luxury property will bring to the already bustling Rockefeller Center complex.