IHG Hotels & Resorts, Pelligra Group and ONE7 have revealed the transformation of their forthcoming property in Adelaide, South Australia, originally conceived as a 130-room Holiday Inn & Suites.

The decision to elevate the hotel’s status and rebrand it as Crowne Plaza Mawson Lakes underscores the quality of the development and aligns with the current escalating demand for premium meeting and event spaces.

Set to open in 2024, the Mawson Lakes site has undergone a significant evolution to emerge in the upscale hospitality space.

The refined establishment offers 155 rooms, three meeting spaces totalling 442m², a fitness centre and a bar and restaurant.

Positioned for business and leisure travellers, the Crowne Plaza Mawson Lakes is poised to make a significant mark on Adelaide’s hospitality landscape.

Matt Tripolone, managing director for IHG Australasia & Pacific, expressed enthusiasm for the collaboration.

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“IHG and Pelligra Group share a remarkable partnership, operating three hotels together with three more in the pipeline. We are delighted that Ross and the Pelligra team envision such a positive outlook for the premium travel segment in Australia, leading them to invest in elevating this asset to the premium sector.”

Pelligra Group’s expanding IHG portfolio

Pelligra Group, currently the owner of Holiday Inn Werribee, Holiday Inn Dandenong and Holiday Inn Melbourne Airport, is expanding its IHG-branded portfolio with three new additions.

Along with the opening of Crowne Plaza Carlton in 2024, the group’s latest ventures are Crowne Plaza Mawson Lakes and Holiday Inn Richmond.

Crowne Plaza’s Australian renaissance

IHG’S Crowne Plaza brand has recently undergone “a renaissance of sorts” in Australia, the company states.

New properties have included Crowne Plaza Adelaide, Crowne Plaza Hobart, Crowne Plaza Sydney Darling Harbour and Crowne Plaza Burwood, as well as the refurbishments of Crowne Plaza Sydney Coogee Beach, Crowne Plaza Hawkesbury Valley and Crowne Plaza Melbourne.

Crowne Plaza Melbourne Carlton and Crowne Plaza Shell Cove Marina will open in 2024 and Crowne Plaza Geelong in 2026.