IHG Hotels & Resorts (IHG) has strengthened its partnership with Major League Soccer (MLS) by adding four new club partners: Atlanta United, DC United, the Los Angeles Football Club and the New York City Football Club.

This expands its existing partnership with MLS, making IHG its Official Hotel and Hotel Loyalty Programme Partner for the third consecutive year.

The strategic partnership strengthens IHG’s presence in the growing American soccer market while offering unique benefits and experiences to its loyal customers.

More choice and exclusive experiences

The new partnerships offer IHG One Rewards members additional benefits, including:

  • Greater choice: Access to a wider range of MLS teams and experiences.
  • All-access experiences: Opportunities such as VIP tickets, pre-match sideline access, post-match activities and meet-and-greets with players.
  • Unique redemption options: The chance to use IHG One Rewards points to redeem or bid on exclusive fan packages through the IHG One Rewards Access platform.

Brian McGuinness, senior vice-president, Global Guest Experience, IHG Hotels & Resorts, said in a statement: “Last year was an incredibly exciting year for the league, and we’re continuing to see soccer become increasingly more popular in the US. We’re thrilled to add new clubs to our growing list of experience partnerships and offer more ways for our IHG One Rewards members to connect to their passions as they travel.”

Enhanced loyalty programme with mobile convenience

Beyond the new partnerships, IHG emphasised the ongoing value of the IHG One Rewards programme.

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Extensive hotel network: Members can use their points at more than 6,000 IHG hotels across 19 brands worldwide.

Mobile app convenience: the ability to manage points, book hotels and access exclusive offers through the IHG One Rewards mobile app.

Jennifer Cramer, executive vice-president, partnership marketing, Major League Soccer, said: “IHG One Rewards Access delivers one-of-a-kind experiences, and MLS and our teams are excited to collaborate with IHG on providing opportunities for members that bring them even closer to our game and moments they will never forget.”