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August 25, 2021

IHG’s new Vignette Collection brand to debut in Thailand and Australia

Hotel X and Pattaya Aquatique will be the first hotels to join IHG’s new luxury and lifestyle brand.

IHG Hotels & Resorts has unveiled its new luxury and lifestyle brand, Vignette Collection, which will debut in Thailand and Australia.

Vignette Collection’s first properties will be Hotel X and Pattaya Aquatique.

Hotel X is a five-star hotel based in the centre of Brisbane’s Fortitude Valley, Australia.

The Pattaya Aquatique hotel in Thailand is located in the beachfront destination of Pattaya city, The Aquatique.

In June this year, IHG signed three hotels with Asset World Corporation Public Company Limited (AWC). One of the these properties is a boutique hotel that will open in Pattaya in early 2024.

IHG Hotels & Resorts CEO Keith Barr said: “Our new Vignette Collection gives IHG a compelling way to welcome world-class independent hotels into our brand family, combining each property’s distinctive identity with the power of our global scale.

“As our first hotels in Australia and Thailand both showcase, each property is as unique as the next, and all will be endorsed by IHG’s trusted reputation for quality.

“We’ve been strategic with the enhancements we’ve made to our Luxury & Lifestyle portfolio in recent years, which at more than 400 hotels and 100,000 rooms is the second largest in the industry.

“We’ve built on the heritage and global success of our InterContinental brand, with the rapid international expansion of Kimpton and Hotel Indigo, and acquisitions of Six Senses and Regent.”

Vignette Collection brand is the sixth addition to IHG’s portfolio in the last four years.

IHG plans to expand the new brand’s portfolio to attract more than 100 hotels in ten years.

The company now owns a portfolio of 17 brands across nearly 6,000 hotels in more than 100 countries across the globe.

Recently, IHG’s luxury boutique brand Kimpton Hotels & Restaurants made its official debut in France.

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