In a strategic move to expand its luxury and lifestyle portfolio in the Middle East and Africa (MEA) region, IHG Hotels & Resorts has signed a deal for its first Vignette Collection hotel in Doha, Qatar.

The forthcoming Velero Hotel Vignette Collection Doha Lusail, a collaboration with Hospitality for Success H4S Hotels & Residences under Al Baladi Holding, will open by the end of the first quarter of 2024.

MEA’s growing Vignette Collection

IHG’s Vignette Collection brand offers a unique proposition, allowing owners of independent hotels to maintain their distinctive identity while leveraging IHG’s global scale and expertise in luxury and lifestyle hospitality. 

The Doha signing marks the fifth Vignette Collection property in the MEA region, joining counterparts in Zimbabwe, Saudi Arabia, the UAE and Kuwait. 

IHG’s presence in the MEA region spans 108 hotels across eight brands including Crowne Plaza, Holiday Inn, Holiday Inn Express, Hotel Indigo, InterContinental, Six Senses, Staybridge Suites and voco.

Location and features

Located in Lusail, Qatar’s second-largest city, Velero Hotel Vignette Collection Doha Lusail is part of a mixed-use development featuring an adjacent retail mall and three food and beverage outlets.

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The 244-room hotel will feature a modern façade and structure and wellness facilities including a spa, a gym and a swimming pool.

Corporate travellers will find space for meetings and events.

Haitham Mattar, managing director for India, the Middle East and Africa, IHG Hotels & Resorts, highlighted the city’s potential as a prominent travel destination.

“Recognising the city’s undeniable potential to emerge as a prominent destination for regional and international travellers, IHG is committed to bolstering the hospitality scene in Doha, further solidifying its reputation as a welcoming and thriving travel hub,” said Mattar.

Hany Al Sayyadi, CEO of Al Baladi Holding, echoed the sentiment, acknowledging the honour of bringing the Vignette Collection brand to Lusail.

“Lusail is the second-largest city in Qatar and is transforming into a smart, technological city, attracting international guests to Doha’s emerging, top-notch hospitality scene,” Al Sayyadi said.