IHG Hotels & Resorts’ midscale long-stay brand Candlewood Suites has launched in Europe, with its first property opening in Germany.
This expansion is a collaborative effort with Novum Hospitality, a private hotel operator based in Europe.
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Novum Hospitality CEO and owner David Etmenan said: “As one of IHG’s largest global franchise partners, we are proud to bring Candlewood Suites to Germany, a brand that embodies comfort, convenience, and a home-like experience for our guests.”
The property in Charlottenburg district, Franklinstraße, Berlin, marks the first Candlewood Suites establishment outside the Americas.
This hotel is a component of a dual-brand project, sharing premises with the recently inaugurated Holiday Inn-the niu Flash.
The Charlottenburg hotel becomes part of more than 395 existing Candlewood Suites hotels, a global portfolio that has been growing since IHG acquired the brand in 2004.
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By GlobalDataFurthermore, Candlewood Suites is set to introduce an additional five hotels across Germany within this year, including locations in Fürth, Heidelberg, Düsseldorf and Augsburg.
In addition, a new property is slated to open near Berlin Brandenburg Airport in Q3 to cater primarily to business and solo travellers.
These new hotels are conversions from Novum Hospitality’s acora Living the City and Novum hotel brands and are part of a larger agreement to introduce 13 Candlewood Suites hotels in Germany.
Candlewood Suites is known for its aparthotel concept, providing guests with amenities such as a self-service laundry, gym access, and weekly housekeeping.
IHG Hotels & Resorts Northern Europe managing director Mario Maxeiner said: “We are especially proud of the swift collaboration between IHG and our partners at Novum Hospitality, who have successfully signed, converted, and begun to open Candlewood Suites hotels across the country.
“With 13 additional Candlewood Suites set to open across Germany in the coming months, we are delighted to offer guests a new midscale aparthotel experience, underpinned by a reliable service and apartment-style amenities to maintain their independence and daily routines with confidence.”
This agreement also includes collaborations for 50 Holiday Inn – the niu brand hotels and 56 Garner hotels.
This European expansion follows IHG’s growth in Latin America, where the Candlewood Suites and avid hotel brands were introduced in Guadalajara, Mexico, in November 2022.
