Tbilisi is the capital of the Republic of Georgia. Credit: Inspired by Maps via Shutterstock.

The nation of Georgia’s largest development partnership has teamed up with a pair of US-based businessmen to announce the creation of an entertainment and leisure company – Iconic Entertainment.

The Georgia partnership – formed by Orbi Group and Block Group – has joined Mark Advent, founder and creator of Las Vegas casino New York-New York, and Bill Allen, former chairman and CEO of Bloomin’ Brands, to pursue casino, hotel, entertainment and leisure developments in Tbilisi and Batumi, Georgia.

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The developments in Georgia are part of an initial phase of projects as the partners consider larger international opportunities.

The group’s first project – a 1,400-room luxury integrated resort and retail centre on Kazbegi Avenue, Tbilisi – is currently under construction and scheduled for completion in Spring 2025. The property will feature a 40,000ft² casino and a 20,000ft² entertainment and multi-purpose venue that will host a calendar of concerts and private events.

Iconic Entertainment will soon be announcing a portfolio of new integrated resorts in Batumi as it further expands the seaport resort destination.

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Iconic Entertainment – jointly owned by Orbi, Block, Advent and Allen, with offices in 25 countries – is finalising licensing agreements with a number of entertainment and lifestyle brands and will soon announce plans to launch its initial line-up of experiential and lifestyle resort development projects in Georgia, the United Arab Emirates, Las Vegas in the US, and other gateway markets.

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Mark Advent commented: “We are all committed to creating casino, hotel, leisure and entertainment destinations that will raise the bar and usher in a new era of “must-see” experiential experiences with global appeal.”

Major hotel groups such as Accor and Radisson have recently opened hotels in the growing market of Tbilisi.