Dubai based LEVA Hotels has signed a partnership agreement with VACKMA in an effort to expand in the US.
Under the terms of the agreement, VACKMA will develop and operate 3 and 4-star hotels under the LEVA and its sub brands in the US.
LEVA Hotels founder and CEO JS Anand told media sources: “We are proud to launch the LEVA brand in US partnering with a prestigious group such as VACKMA.
“The tie-up is part of our strategic growth plan and steadfast vision and, demonstrates the resilience of our brand despite the recent industry challenges. We look forward to a successful collaboration with VACKMA to expand LEVA Hotels in the US.”
VACKMA has three decades of global industry experience working in airports, food services.
VACKMA founder & CEO Anton Muller said: “We are delighted to partner with LEVA Hotels that holds great potential for growth. We are confident it will serve as a refreshing choice, offering superior brand standards and exceptional management options to hotel owners, with flexible terms tailored for diverse market segments.
“At VACKMA we help bridge the gap between owner’s vision and today’s market needs and LEVA is a perfect fit in our scheme.”
LEVA Hotels is positioned in the upscale and midscale segments with four complementary brands.
It is exploring expansion opportunities across the GCC, Africa, Europe and the US. The group had recently signed management agreements for two hotels in Muscat and a property in Kampala, besides flagship hotel 4-star hotel in Dubai, LEVA Mazaya Centre.