Louvre Hotels Group, a hotel group in Europe with approximately 1,600 hotels across 54 countries and a subsidiary of Jin Jiang International, has entered a strategic long-term technology partnership with Sabre, a US-based software and technology provider.

Through this new agreement, Louvre will stand to benefit from SynXis Central Reservations, with its connections to almost 900,000 travel agents and nearly 700 online channels throughout the world, including online travel agencies (OTAs) and metasearch engines.

This deal will enable Louvre Hotels Group to follow its ambitious plans to expand its hotel footprint and global distribution reach while improving operational efficiencies.

Louvre Hotels Group CEO Pierre-Frédéric Roulot said: “This partnership with Sabre is a priority to sustain our ambitions, especially in this global context. We constantly develop our network across the world with our brands from 1 star to 5 stars. Therefore, we want to deploy innovative distribution strategies with robust technology solutions, to provide cutting edge solutions to our investors and franchises while ensuring technical and operational efficiency for our hotels.

“For us, Sabre Hospitality Solutions is offering the best combination of innovation, platform, security, scale and service.”

The hotel chain will also be able to gain differentiated capabilities due to the seamless integration of its suite of customised applications and other third-party systems through an extensive API library.

SynXis Central Reservation offers a wide range of capabilities that allows hoteliers to make deep engagement with their guests.

The SynXis Booking Engine provides a complete suite of digital services to boost consumer engagement and conversion.

SynXis Intelligent Retailing enables hoteliers to quickly create new products, services, merchandise, and experiences and then retail them through all channels by customising offers to the guest with the help of artificial intelligence.

Channel Connect simplifies and automates distribution, thereby maximising exposure to local, regional and global markets.

SynXis Voice Agent provides advanced tools to provide a personalised experience through guest recognition, and facilitates in offering tailored packages, which in turn creates opportunities for increased revenue per transaction.