Louvre Hotels will launch its Campanile brand in the Kingdom of Saudi Arabia. Credit: ozyblue.

French group Louvre Hotels is set to inaugurate five new 3- and 4-star hotels in Saudi Arabia this year, as part of its long-term expansion strategy.

The group aims to increase its portfolio in the country to 47 hotels by 2025. It currently has 16 properties in Saudi Arabia.

This expansion will be led through its Campanile, Golden Tulip and Tulip Inn brands.

The company expects to generate more than 3,500 new jobs in the country’s tourism sector.

In the first quarter of this year, Louvre Hotels will open 94-room Golden Tulip Riyadh and the 84-room Golden Tulip Unaizah.

The 70-room Tulip Inn Dammam Corniche will be launched in the third quarter and the 454-room Golden Tulip Umm Al Qurah in Mecca in the following three-month period.

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The French hotelier’s Campanile brand will also be part of these openings.

Louvre Hotels’ plans to accelerate growth in the country is partially motivated by Saudi Arabia’s goal to welcome 100 million visitors by 2030.

The group aims to fulfil this estimated demand with its midscale and upscale hotel brands.

Louvre Hotels Group CEO Pierre-Frédéric Roulot said: “Saudi Arabia represents a strategic market for our global development, due in great part to its focus on tourism and the extraordinary choice of destinations it offers.

“Launching Campanile, our midscale brand, in this region is a point of pride for us because we want to inaugurate an innovative yet affordable offer, able to satisfy local customers and international tourists alike.”

Currently, Louvre Hotels Group operates 1,600 hotels in 54 countries around the world.

In February, the hotel chain reached a strategic long-term technology partnership with Sabre to sustain our ambitions.