LuxUrban Hotels has announced the rebranding of Herald Hotel and O Hotel in the US to join the Trademark Collection by Wyndham.

Herald Hotel has been rebranded as The Herald by LuxUrban, Trademark Collection by Wyndham, while O Hotel has been rebranded as O Hotel, Trademark Collection by Wyndham.

These are the latest LuxUrban hotels to join the Wyndham Hotels & Resorts family, following The Blakely by LuxUrban, Trademark Collection by Wyndham in New York City.

LuxUrban Hotels chairman and CEO Brian Ferdinand said: “The competitive and operating advantages provided by our collaboration with Wyndham deliver best-in-class services and business support, improved operating efficiencies and help elevate our profile among discerning business and vacation travellers.

“We continue to expect that at least 60% of LuxUrban hotels will be onboarded to the Wyndham platform by the end of the 2023 third quarter, with the remainder joining by the end of this year.”

The Herald by LuxUrban, Trademark Collection by Wyndham, offers 167 guestrooms along with a rooftop bar offering skyline views.

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It is situated in Midtown Manhattan, New York City and is a short walk from Time Square.

O Hotel, a boutique hotel built in 1925, is situated at the centre of Los Angeles’ financial district in California.

The 68-room hotel is a short walk from attractions such as Pershing Square, the Microsoft Theater, L.A. Live, the Disney Concert Hall, the Convention Centre and the Music Centre.

Ferdinand added that the rebranded properties are now part of the hotel rewards programme called Wyndham Rewards.

Additionally, LuxUrban has received key money from Wyndham for each property.

It plans to use the capital to enhance the guest experience, boost asset value, drive revenue per available room and reinvest in business growth.

Currently, LuxUrban operates a collection of hotel rooms in Washington, D.C., New York, New Orleans, Miami Beach and Los Angeles.

In August this year, Wyndham Hotels & Resorts and LuxUrban Hotels entered a deal for the addition of 16 LuxUrban hotels to the Trademark Collection by Wyndham brand later this year.