W Florence, debut hotel of Marriott’s W Hotels brand in Tuscany. Credit: MARRIOTT INTERNATIONAL, INC.

Marriott International has entered an agreement with Progetto Majestic to open the first hotel under its W Hotels Worldwide brand in Tuscany, Florence, Italy.

The new hotel, referred to as W Florence, is set to have 120 guestrooms, including 20 suites. The Extreme WOW Suite, the presidential suite of the W brand, will feature a large living space and private terrace.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

W Florence is anticipated to open for guests in 2023.

Marriott International Luxury Brands, Europe, Middle East & Africa vice-president Candice D’Cruz said: “Florence is famed for its passion for culture and style, and therefore a perfect destination for the W Hotels brand.

“With its energetic spaces, bold design, innovative programming and iconic Whatever/Whenever service, W Florence will add its distinct take on modern, social luxury to the city’s hospitality scene.”

Currently, Marriott has four W brand properties and residences across Europe, the Middle East and Africa.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

The brand is scheduled to launch its first hotel in Italy with the opening of W Rome in the coming months.

Progetto Majestic CEO Roberto Puccini said: “We are very excited to have signed this luxury lifestyle hotel that will be a highlight in the city of Florence.

“The building itself is a historical landmark being the first of only two modern structures built during its era, making the trend-setting W Hotels brand the perfect match.”

Earlier this month, Marriott International’s Le Méridien brand made its debut in the Maldives with the opening of Le Méridien Maldives Resort & Spa.

Located in Lhaviyani Atoll on Thilamaafushi Island, Le Méridien Maldives Resort & Spa features 141 ocean viewing villas.