Marriott International has entered an agreement with Progetto Majestic to open the first hotel under its W Hotels Worldwide brand in Tuscany, Florence, Italy.
The new hotel, referred to as W Florence, is set to have 120 guestrooms, including 20 suites. The Extreme WOW Suite, the presidential suite of the W brand, will feature a large living space and private terrace.
W Florence is anticipated to open for guests in 2023.
Marriott International Luxury Brands, Europe, Middle East & Africa vice-president Candice D’Cruz said: “Florence is famed for its passion for culture and style, and therefore a perfect destination for the W Hotels brand.
“With its energetic spaces, bold design, innovative programming and iconic Whatever/Whenever service, W Florence will add its distinct take on modern, social luxury to the city’s hospitality scene.”
Currently, Marriott has four W brand properties and residences across Europe, the Middle East and Africa.
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The brand is scheduled to launch its first hotel in Italy with the opening of W Rome in the coming months.
Progetto Majestic CEO Roberto Puccini said: “We are very excited to have signed this luxury lifestyle hotel that will be a highlight in the city of Florence.
“The building itself is a historical landmark being the first of only two modern structures built during its era, making the trend-setting W Hotels brand the perfect match.”
Earlier this month, Marriott International’s Le Méridien brand made its debut in the Maldives with the opening of Le Méridien Maldives Resort & Spa.
Located in Lhaviyani Atoll on Thilamaafushi Island, Le Méridien Maldives Resort & Spa features 141 ocean viewing villas.