View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
September 21, 2021updated 29 Mar 2022 5:59am

Marriott partners with Progetto Majestic to launch W Hotel in Tuscany

The new W Florence hotel, with 120 guestrooms, is scheduled to accept first guests in 2023.

Marriott International has entered an agreement with Progetto Majestic to open the first hotel under its W Hotels Worldwide brand in Tuscany, Florence, Italy.

The new hotel, referred to as W Florence, is set to have 120 guestrooms, including 20 suites. The Extreme WOW Suite, the presidential suite of the W brand, will feature a large living space and private terrace.

W Florence is anticipated to open for guests in 2023.

Marriott International Luxury Brands, Europe, Middle East & Africa vice-president Candice D’Cruz said: “Florence is famed for its passion for culture and style, and therefore a perfect destination for the W Hotels brand.

“With its energetic spaces, bold design, innovative programming and iconic Whatever/Whenever service, W Florence will add its distinct take on modern, social luxury to the city’s hospitality scene.”

Currently, Marriott has four W brand properties and residences across Europe, the Middle East and Africa.

The brand is scheduled to launch its first hotel in Italy with the opening of W Rome in the coming months.

Progetto Majestic CEO Roberto Puccini said: “We are very excited to have signed this luxury lifestyle hotel that will be a highlight in the city of Florence.

“The building itself is a historical landmark being the first of only two modern structures built during its era, making the trend-setting W Hotels brand the perfect match.”

Earlier this month, Marriott International’s Le Méridien brand made its debut in the Maldives with the opening of Le Méridien Maldives Resort & Spa.

Located in Lhaviyani Atoll on Thilamaafushi Island, Le Méridien Maldives Resort & Spa features 141 ocean viewing villas.

Related Companies

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy


Thank you for subscribing to Hotel Management Network