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September 21, 2021updated 29 Mar 2022 5:59am

Marriott partners with Progetto Majestic to launch W Hotel in Tuscany

The new W Florence hotel, with 120 guestrooms, is scheduled to accept first guests in 2023.

Marriott International has entered an agreement with Progetto Majestic to open the first hotel under its W Hotels Worldwide brand in Tuscany, Florence, Italy.

The new hotel, referred to as W Florence, is set to have 120 guestrooms, including 20 suites. The Extreme WOW Suite, the presidential suite of the W brand, will feature a large living space and private terrace.

W Florence is anticipated to open for guests in 2023.

Marriott International Luxury Brands, Europe, Middle East & Africa vice-president Candice D’Cruz said: “Florence is famed for its passion for culture and style, and therefore a perfect destination for the W Hotels brand.

“With its energetic spaces, bold design, innovative programming and iconic Whatever/Whenever service, W Florence will add its distinct take on modern, social luxury to the city’s hospitality scene.”

Currently, Marriott has four W brand properties and residences across Europe, the Middle East and Africa.

The brand is scheduled to launch its first hotel in Italy with the opening of W Rome in the coming months.

Progetto Majestic CEO Roberto Puccini said: “We are very excited to have signed this luxury lifestyle hotel that will be a highlight in the city of Florence.

“The building itself is a historical landmark being the first of only two modern structures built during its era, making the trend-setting W Hotels brand the perfect match.”

Earlier this month, Marriott International’s Le Méridien brand made its debut in the Maldives with the opening of Le Méridien Maldives Resort & Spa.

Located in Lhaviyani Atoll on Thilamaafushi Island, Le Méridien Maldives Resort & Spa features 141 ocean viewing villas.

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