The Forbes Travel Guide Star Awards has expanded its hotel ratings into new destinations for 2024.

The 66th annual list spans more than 2,000 properties worldwide, featuring 340 five-star, 600 four-star and 503 recommended hotels.

Hotels in the Middle East score big

Dubai gained five new five-star hotels on the list, which are Address Beach Resort, Armani Hotel Dubai, Atlantis The Royal, The Ritz-Carlton Dubai, and The St. Regis Dubai, The Palm. Forbes has recognised 12 five-star hotels in the city which is the most of any market.

Beyond Dubai, the Middle East saw additional new top-rated winners in Doha (Four Seasons Hotel Doha and Raffles Doha) and Kuwait (Waldorf Astoria Kuwait), making it the region with the most new five-star awards.

The Forbes Star Awards has identified that luxurious adventure travel is on the rise. Rwanda debuts on the list with two five-star hotel winners and Kenya makes its first appearance featuring animal-centric hotel experiences.

GlobalData analysis of the global luxury travel sector corroborates this, noting a growing demand among luxury travellers for travel packages that are tailored to individual preferences and offer one-of-a-kind experiences specific to the people.

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By GlobalData

According to Forbes, travel is also thriving in smaller metro areas like Nashville, Charleston, and New Orleans.

Forbes Travel Guide president of ratings Amanda Frasier commented: “Travel was highly anticipated to have a strong year. The new winners reflect the increased efforts properties are making to deliver elevated guest experiences, the evolving focus the discerning traveller has on well-being and the desire for authentic destination-centric itineraries.”

In late 2023, Forbes highlighted major hotel industry leaders in its World’s Top Companies for Women list.