DoubleTree by Hilton, a global hospitality company, has opened DoubleTree by Hilton Hotel New York Times Square West in the heart of Manhattan.

The 37-story hotel features 612 modern rooms, most of which have been designed to provide views of the city as well as the Hudson River.

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DoubleTree by Hilton senior vice-president and global head Dianna Vaughan said: “Times Square is the heartbeat of New York City, offering travelers a convenient respite between their business meetings and a thrilling destination to enjoy the theater district, shopping and diverse cuisine options.

“We’re delighted to now open this amazing Times Square location, welcoming guests with our signature, warm DoubleTree Cookie and delivering award-winning service throughout their stay.”

The new hotel is managed by Crescent Hotels and Resorts, which has been managing more than 20 US properties in the Hilton portfolio.

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Crescent Hotels & Resorts chief executive officer Michael George said: “We’re thrilled to debut the DoubleTree by Hilton Hotel New York Times Square West as the newest addition to Crescent’s NYC portfolio.

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“Crescent’s extensive experience in New York City, along with our history of exceptional service as a major Hilton manager will maximize the potential of this great hotel.”

The new hotel offers unique cocktails, and live music. Its offerings also include breakfast, lunch, and dinner at Magnolia Restaurant.

Business meetings, and events accommodating up to 75 guests can be held in the hotel’s 1,000ft2 of meeting and banquet facilities.