Located at the centre of a palm grove, the new hotel is surrounded by an 11-hectare park and is situated near to the city’s tourist attractions.
The fully renovated hotel has 318 rooms equipped with all-inclusive services and facilities which draw inspiration from the Moroccan culture and will offer view of the Atlas mountain range.
It also features eight meeting rooms which can accommodate up to 600 people.
Iberostar Hotels & Resorts EMEA CEO Aurelio Vázquez said: "The opening of this hotel is further proof of the chain's commitment to its expansion strategy and its determination to focus on sustained growth, offering first class products in major tourist destinations.
“Marrakech is unquestionably one of the most attractive tourist options in North Africa. We are delighted to be present in this city, offering a fully renovated project tailored to meet the needs of all types of guests.
“Indeed, both its location and range of services make this the perfect choice for families looking to relax and unwind, as well as for leisure and business travellers."
The menu of the Iberostar Club Palmeraie Marrakech will feature local as well international cuisine. Guests can choose between the à la carte-style Jawhara restaurant and the food truck serving fast food by the pool.
SPA Sensations, offered by the hotel, will be equipped with a wellness centre with beauty treatments, massages and a sauna.
Adults and children can choose entertainment options among cookery activities, tennis, golf or fitness, hot air balloon or camel rides as well as live shows.