InterContinental Hotels Group (IHG) in collaboration with Regional Hotel Chain (RHC) is to launch its Holiday Inn Express brand in Russia, the CIS and Georgia.
Slated to open in coming weeks, Holiday Inn Express Voronezh – Kirova, which marks the debut of the brand in the region, is located in Voronezh city centre at Kirova Street 9/1, Voronezh.
The 145-room hotel is in close proximity to various attractions as Voronezh State Opera and Ballet Theatre, the Local Museum, Annunciation Cathedral and Koltsov Square with its musical fountain.
It offers choice between a family room with a sofa, a king size double or a twin room. Each room has a workspace with a desk and chair, flatscreen TV, safe, bathroom with shower, large mirror, hairdryer and toiletries.
The opening comes only months after IHG brought its Hotel Indigo brand to Russia for the first time, with the launch of Hotel Indigo St Petersburg – Tchaikovskogo.
Regional Hotel Chain CEO Michael Johnston said: “We’re thrilled to be opening our first Holiday Inn Express hotel under our MDA with IHG and also our first modular constructed hotel.
“Our agreement with IHG is of strategic importance to us, providing us with an excellent platform for further growth as we continue to develop hotels throughout Russia.”
Regional Hotel Chain, a portfolio company of VIY Management, and IHG signed a franchise multiple development agreement in 2013 to develop a number of Holiday Inn Express hotels by 2019.
IHG Europe chief development officer Robert Shepherd said: “Russia, the CIS and Georgia is a priority market for us and we want to be number one there. In line with our strategy we are expanding our portfolio of brands in the region and in March this year we brought our upscale boutique brand Hotel Indigo to Russia.”